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ABSOLUT
HERITAGE
1879 : The Absolut brand was founded in Sweden by Lars Olsson Smith
DID YOU KNOW?
- Every single bottle is produced in the village of Åhus, in southern Sweden.
- Absolut has the world’s most energy efficient distillery with climate neutral production.
- The iconic bottle shape was inspired by an 18th-century apothecary bottle.
ESSENTIALS
- The World's N°1 Premium vodka
- Three hundred bottles of Absolut are sold per minute worldwide.
- Absolut benefits from global recognition with its name, bottle and premium taste known the world over.
- A unique source
- With all of Absolut’s production centralized in one source—the village of Åhus, Sweden—the same consistently high quality, extremely smooth vodka is guaranteed in every single bottle.
- Made from winter wheat and pristine well water in a unique distillation process, Absolut produces its own spirit, controlling the process from seed to sip.
- An Iconic Brand
- Absolut stands out for its rebellious spirit, famous for its cutting edge advertising and creative identity—and now it even has a fresh and updated design.
- With its contemporary and on-trend image—and the most iconic bottle shape in the drinks market—Absolut is considered a must-have brand by discerning consumers the world over.
