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Absolut
ABSOLUT

HERITAGE

1879 : The Absolut brand was founded in Sweden by Lars Olsson Smith

DID YOU KNOW?

  • Every single bottle is produced in the village of Åhus, in southern Sweden.
  • Absolut has the world’s most energy efficient distillery with climate neutral production.
  • The iconic bottle shape was inspired by an 18th-century apothecary bottle.

ESSENTIALS

  1. The World's N°1 Premium vodka
    • Three hundred bottles of Absolut are sold per minute worldwide.
    • Absolut benefits from global recognition with its name, bottle and premium taste known the world over.
  2. A unique source
    • With all of Absolut’s production centralized in one source—the village of Åhus, Sweden—the same consistently high quality, extremely smooth vodka is guaranteed in every single bottle.
    • Made from winter wheat and pristine well water in a unique distillation process, Absolut produces its own spirit, controlling the process from seed to sip.
  3. An Iconic Brand
    • Absolut stands out for its rebellious spirit, famous for its cutting edge advertising and creative identity—and now it even has a fresh and updated design.
    • With its contemporary and on-trend image—and the most iconic bottle shape in the drinks market—Absolut is considered a must-have brand by discerning consumers the world over.